reference: ISO/TC 352
title: Digital marketing
title: Marketing numérique
scope: <P>Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.
  <P>Excluded:</P> <P><li>Digital marketing activities that will lead to E-commerce transactions and relevant work within the
  scopes of the following committees:</li><ul></P>
  <li>ISO/IEC JTC 1 (Information technology)</li>
  <li>ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)</li>
  <li>ISO/TC 207 (Environmental management)</li>
  <li>ISO/TC 225 (Market, opinion and social research)</li>
  <li>ISO/TC 307 (Blockchain and distributed ledger technologies)</li>
  <li>ISO/TC 321 (Transaction assurance in E-commerce)</li>
  <li>ISO/TC 324 (Sharing economy)</li></ul>
  <p>Note: In parallel, the proposed TC works in cooperation with existing  committees on subjects that may support digital marketing.</p></li>
scope: <P>Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.
  <P>Excluded:</P> <P><li>Digital marketing activities that will lead to E-commerce transactions and relevant work within the
  scopes of the following committees:</li><ul></P>
  <li>ISO/IEC JTC 1 (Information technology)</li>
  <li>ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)</li>
  <li>ISO/TC 207 (Environmental management)</li>
  <li>ISO/TC 225 (Market, opinion and social research)</li>
  <li>ISO/TC 307 (Blockchain and distributed ledger technologies)</li>
  <li>ISO/TC 321 (Transaction assurance in E-commerce)</li>
  <li>ISO/TC 324 (Sharing economy)</li></ul>
  <p>Note: In parallel, the proposed TC works in cooperation with existing  committees on subjects that may support digital marketing.</p></li>